Microscope is a feature that allows you to dig deeper into a specific data point and is accessible in all of Amplitude's charts except Pathfinder. When you hover over a data point of some charts, a black popup will prompt you to inspect the users who make up that particular data point. Depending on your Amplitude plan, Microscope will display up to five options, detailed below.
Table of Contents
- Add Annotation (Enterprise)
- Show User Paths
- View Users
- Create Cohort (Enterprise)
- Download Users (Enterprise)
Add Annotation (Enterprise)
For Enterprise plans only, the "Add Annotation" option adds a global date annotation on the specific date of the data point. This feature helps you annotate important dates, such as feature releases and marketing campaigns, in all of your organization's charts with a horizontal axis of calendar dates. Annotation names are limited to 60 characters, and you can add an optional description to the annotation.
Once you create an annotation, it will appear as a purple vertical line in the chart, as seen in the below image. You can remove or modify an annotation in your project's Settings page.
Note: Annotations can only be created by Managers and Admins.
Show User Paths
The "Show User Paths" option shows the top event paths taken by the users who make up the selected data point. Specifically, this option runs a Pathfinder Users report based on the users' activity for the selected data point. This is useful for when you want to quickly see the top event paths users take after a specific event or on a particular day. For example, you can view users who dropped off after a specific event or step in a Funnel Analysis chart and see what were the top paths the dropped off users performed, instead of successfully completing the funnel. Please note that the maximum date range for "Show Streams" is 30 days.
The below image shows an example purchase conversion funnel. If we want to analyze what users are doing instead of triggering the 'PurchaseSubscription' event, we can click on the drop-off data point for the 'Purchase Subscription' event and use Microscope's "Show User Paths" feature to view the top event paths users take after the 'AddFriend' event.
The "Show User Paths" feature shows that, after the 'AddFriend' event, many users either exit the app or trigger the 'PlaySong' event. This information informs allows us to hypothesize ways to improve the product's purchase flow. For example, we can try to send users an in-app message to purchase a subscription right after they add some friends, to see if that would improve conversion.
The "View Users" option displays an exportable list of users who make up the selected data point. You can click on any of the User IDs to open their user profile in the User Activity tab or you can download the list of IDs as a CSV file if you are an Enterprise customer.
View User Streams (Enterprise)
In Amplitude's Event Segmentation chart, you will see an option to "View User Streams" if you are an Enterprise customer. This option in Microscope will allow you to see individual user streams in aggregate. If you have a specific event selected, then the event will be highlighted in the user's stream. In addition, you can also choose to show certain event properties as well. You also have the ability to click into the user by clicking on their ID or by clicking on any event in their stream. This will bring you to their profile in the User Activity tab.
View Groups (Enterprise)
If you are an Enterprise customer and you have set up account-level reporting, you can view the groups in a data point through Microscope as well. You will be able to see a list of all the groups that make up that data point. Clicking on any of the groups will show you a list of the users in that group in the User Activity tab.
Create Cohort (Enterprise)
For Enterprise plans only, the "Create Cohort" option creates a cohort of the users that make up the selected data point. You can then further analyze this set of users by applying this cohort to other charts in Amplitude. When a "group" is applied in the right module, you are also able to use Microscope Create Cohort to create a group cohort.
Download Users (Enterprise)
For Enterprise plans only, the "Download Users" option downloads the users that make up the selected data point. This CSV file will also contain a user's most recent user property values. For example, we can download the users who never completed the 'PurchaseSubscription' event and send them an email explaining the benefits of purchasing a subscription.
Download Groups (Enterprise)
If you are performing account-level reporting analysis, then you will have the option to download the groups in a certain data point or in a bucket. When you download a CSV file from "Download Groups", the CSV file will contain the following four columns:
- group_id: The unique ID of a particular group name (much like Amplitude ID). When Amplitude sees a new group value or group name, Amplitude assigns a unique group_id to the unique group name.
- group_name: The group property value (like the User ID). For example, if your "count by" was for the group "Company", then the group_name could be "Amplitude". The group_name values are set by you.
- first_time: The Unix timestamp of when we first saw that group. Essentially, the start time of this "user" where the user is a group.
- creator_amplitude_id: The amplitude_id that sent the event creating the group.