This article will help you:
- Read and interpret a Compass chart
Amplitude's Compass chart shows how a new user firing an event correlates with that user being retained. Understanding which user events lead to retention is a critical tool in driving sustainable product growth.
Before you begin
Make sure to read our article on building a Compass chart before you dive in here. Otherwise, this article won't make much sense.
How to read your Compass chart
When you first launch a Compass chart, you might have a specific hypothesis about which events are likely to drive retention. But even if you don't, Compass can help you develop one.
In the previous article, you saw how Compass generates a heat map of user events and correlations by default when Any Event is selected.
This is a quick summary of the events most correlated with members of a base cohort of users converting to a target cohort. It's a great place to start if you don't have much data to go on yet.
You can sort the table in ascending or descending correlation for a given day by clicking on the day labels across the top. Clicking on a specific cell will bring a popup containing more detailed information about the event/day combination you selected.
This summary report is useful for looking at your data from a bird's-eye view, e.g. looking for events that should have been at the top but were not.
Once you choose an event to focus on, Compass replaces the heat map view with a more detailed breakdown.
As an example, let's look at how triggering the event Social Action: Add Friends within the first seven days of becoming a new users correlates with second-week retention, and walk through the different components of the reports generated by Compass.
On the left, we see the correlation scores of that event, sorted out by the frequency with which your users have triggered it. By default, the report will show you the frequency with the highest correlation. Here, you can see that users who triggered Social Action: Add Friends at least once had the highest correlation score, and are thus most likely to have ended up in the second-week retention cohort. However, the overall correlation between triggering Social Action: Add Friends and second-week retention is weak overall.
NOTE: It's important to keep in mind that correlation and causation are not the same thing. A high correlation score may suggest some sort of causal relationship between two events, but it can also mean that each of those events is highly correlated with another, as-yet-unidentified event.
Click on any of the buckets to view a detailed breakdown of that event / frequency combination.
On the right, you can see the correlation score for (a) this event at this particular frequency, and (b) your target cohort. While it's hard to generalize, in some cases even correlations as low as 0.2 can be considered when looking at smaller numbers of initial days for each user.
Amplitude categorizes correlation scores like this:
- Highly Predictive: correlation >= 0.4
- Moderately Predictive: 0.3 <= correlation < 0.4
- Slightly Predictive: 0.2 <= correlation < 0.3
- Not Predictive: correlation < 0.2
Choose a different metric
Compass defaults to showing correlation scores, but you can select a different metric if it better suits the needs of your analysis. Just select the metric you're interested in from the Correlation dropdown menu, such as Positive Predictive Value or Negative Predictive Value.
View statistical significance
Compass allows you to toggle on and off the 95% confidence interval of the correlation. Click on the blue numerical text on the right-hand side of the table to display the interval on the left-hand side bar chart.